Cultivating Excellence: How Next Big Crop's Strategic Partnerships Elevate Commercial Cannabis

In the competitive landscape of commercial cannabis cultivation, strategic partnerships often determine the difference between average harvests and exceptional results. Here at Next Big Crop, we’ve established ourselves as a nexus of industry excellence by bringing experts together—the people who have mastered substrates, nutrients, growing methodologies and genetics. 

There’s a reason we have in-depth working relationships with premium input providers CANNA, innovative cultivators like In the Flow and genetics specialists such as MTHRSHP (Mothership Labs)—with these partnerships we’ve created a collaborative ecosystem that elevates cultivation operations from merely functional to truly outstanding. Isolated expertise is no longer enough.  

The Partnership Ecosystem: CANNA, In the Flow & MTHRSHP

Our consulting services encompass facility design, operational procedures, compliance management and cultivation techniques. And our strategic partnerships create a comprehensive support system that gives our clients access to proven knowledge and tools that eliminate costly trial and error.

CANNA: Streamlining Operations with Premium Substrates and Nutrients

What initially drew us to CANNA was their ability to simplify complex cultivation operations without compromising quality. Commercial growers face enough daily challenges without having to mix their own nutrients for various growth phases. CANNA's state-of-the-art manufacturing process in the Netherlands ensures consistent, homogeneous products that deliver reliable results batch after batch and harvest after harvest. This operational efficiency allows cultivators to redirect their creative energy from mixing "secret formulas" to refining techniques and sourcing premium genetics—areas where their expertise truly adds value.

We see dramatic improvements in operational efficiency when our clients integrate CANNA's ready-to-use liquid products into their operation. Eliminating the need to mix—while having the confidence of evenly distributed stock concentrations produced by professionals in a controlled and state of the art facility—means that the hours previously spent tediously managing a fertigation program can be transferred to other areas of their demanding business.

In the Flow: Where Skill Meets Top-Quality Materials

Our partnership with In the Flow demonstrates how cultivation expertise can flourish when paired with quality inputs. Their team's talent for creative problem-solving—combined with their use of CANNA products—has resulted in some of the most consistent, premium cannabis in the Colorado market.

The collaboration has also yielded valuable insights that benefit all of our clients:

• How skilled growers leverage premium inputs to maximize results
• Field-testing products and establishing best practices
• How standardized inputs support rather than limit cultivation artistry

MTHRSHP: The Genetic Foundation of Excellence

Completing our partnership ecosystem is MTHRSHP. Their level of genetics expertise ensures cultivators start with tissue cultures optimized for success. Genetic selection is a critical component of cultivation success. Premium nutrients and skilled growers can't overcome genetic limitations and MTHRSHP provides our clients with genetics that respond exceptionally well to quality inputs and create a foundation for success from day one.

This synergy of genetics and nutrient expertise has proven particularly valuable for commercial cultivators seeking consistency across multiple harvests of different strains—a critical factor in building brand reputation and customer loyalty.

The NBC Community: Where Craft Meets Science

Our strategic partnerships have built a network of cultivators who truly enjoy the craft, are committed to excellence and understand that using premium, ready-to-use products frees them to focus on the aspects of cultivation where their skills and creativity add the most value. When we introduce new clients to this community, they gain access to a wealth of knowledge and shared experiences. 

The #ipartywithjarret Collection is an excellent example of craft meeting science. Our own Jarret Ricci has curated an immense number of strains over years of pheno hunting and his personally selected favorites cover everything from old favorites to connoisseur exotics that continue to outperform expectations. And we work with MTHRSHP for tissue culture services and meristem dissection to ensure a clean and healthy environment for trusted genetics sourcing.

The Collaborative Advantage: Partner Success Stories

Our partnership approach has yielded impressive results across multiple commercial operations in markets across North America. And in our home state of Colorado, In the Flow's success illustrates how skilled cultivators thrive when paired with premium inputs. Their team's expertise in environmental control, plant training and harvest timing is complemented by their use of CANNA products—particularly RHIZOTONIC for rooting and stress tolerance, and CANNABOOST bloom enhancer. Their cultivators are true artists in maximizing a strain’s potential for yield and cannabinoid and terpene profiles, and by using CANNA's specialty additives, they've been able to focus their creative energy on refining techniques rather than complex nutrient ratios. It also informs their in-house breeding program and allows them to develop varieties that respond optimally to quality nutrients while expressing their full genetic potential.

The results speak for themselves in the form of enhanced terpene profiles, consistent potency and exceptional bag appeal. Meanwhile, MTHRSHP's genetic selections also demonstrate how premium inputs can maximize genetic potential. Their collaboration with Next Big Crop and CANNA has created a synergy that benefits all parties—as well as our clients. 

Beyond Base Nutrients: Specialty Additives That Make the Difference

At Next Big Crop we appreciate the value of CANNA's complete feeding programs for the various types of growing media, but we've found that even growers with established nutrient regimens can benefit from incorporating CANNA's specialty additives. 

CANNA is the exclusive supplier of a specific variety of kelp that significantly increases the rate of plant growth and routinely gives us some of the healthiest veg stages we've ever seen. The amino acids and trace elements play a key role in root zone development and the result is noticeably thicker root zones, noticeably wider, denser root balls and an overabundance of root hairs which increases the surface area of the roots and improves nutrient uptake and absorption.

For operations looking to push performance further, CANNABOOST has consistently delivered impressive results for us. Use at half strength for the middle three weeks of flowering significantly increased terpene and cannabinoid percentages, along with weight increases of up to half pound per light. Using CANNABOOST as a foliar spray triggers a natural autoimmune response by the plant that turns on a number of key growth factors including increased terpene, cannabinoid production and weight. It’s also a carbohydrate source for your plant; more than four times more bioavailable than others on the market. We like to use it as a foliar spray in late veg through early flower stages and stop foliar feeding once flower sites develop—that results in a faster flowering transition, a hardier plant and improved plant growth.

The Bottom Line: Quality Inputs Drive Profitability

Across the cannabis industry—where wholesale prices continue to face pressure—maximizing quality while controlling costs is critical. We’ve found that utilizing CANNA’s premium cultivation products pays dividends through improved yields, consistent quality and operational efficiency. 

Unfortunately, some cultivators fall into the trap of trying to save money on nutrients, but when you calculate the true cost per gram of finished product, premium inputs like CANNA actually reduce production costs by improving yields and preventing the crop failures that can devastate profitability.

The Future of Collaborative Cultivation

As the cannabis industry continues to mature and become more transparent, we see partnerships becoming increasingly important. Our ongoing collaborations with CANNA, In the Flow and MTHRSHP represent the future of commercial cannabis cultivation—a community-based approach where expertise is shared, quality inputs are valued and excellence is the common goal. The old model of guarded secrets and isolation is giving way to a more cohesive industry, and the most successful cultivators we work with understand that partnerships with quality-focused companies give them a competitive advantage in an increasingly challenging market.

What we've built goes beyond typical business relationships—it’s a true community of cannabis professionals committed to advancing the industry through collaboration, quality and innovation. And we welcome like-minded growers to join the party.

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Next Big Crop provides comprehensive consulting services for commercial cannabis cultivation operations. To learn more about optimizing your cultivation facility, visit nextbigcrop.com.

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