Next Big Crop joined General Cannabis in 2015, bringing their professional consulting platform with them. Our mission is to offer top-notch consulting services in an industry that, until recently, has lacked standardization and large scale agricultural principals. We offer hands-on experience and proven techniques for every phase of the construction, cultivation, processing and sale of cannabis. Services include business planning and application writing to operations optimization, management and expansion. We offer this knowledge and experience to assist our clients in realizing their business goals.



Rich Cardinal

MANAGING DIRECTOR:                                                                       Rich is the Founder and Managing Director of Next Big Crop having entered the industry in 2008 when he joined Boulder Kind Care. He went on to RiNo Supply Company where he built and managed a 42,000 ft2 greenhouse in Colorado in 2012. Then, in late 2013, Rich founded Next Big Crop. Since Next Big Crop’s formation, Rich has assisted in dozens of license applications, designed over half a million square feet of production facilities, been intimately involved in the construction of many of those facilities and has managed/operated a number of them as well.

Clay Brier

PROJECT MANAGER:                                                                       Clay entered the industry in 2012 serving as Director of Systems and Compliance for a 42,000-ft2 greenhouse and dispensary. He then joined Next Big Crop in 2015 and currently operates as Project Manager. While at NBC, he has helped write and win applications, build cultivation facilities and dispensaries, train employees, implement systems, and standardize processes nationwide. He holds a BBA in Entrepreneurial & Small Business Operations from Western Connecticut State University.

Cam Bravmann

PROJECT MANAGER:                                                                      Cameron has a professional career spanning hospitality, entertainment, manufacturing, and technology, performing operations and marketing functions, all from a project management perspective. He has extensive experience in cannabis cultivation, having begun working with the plant in the early 90s; building grows, developing economies of scale, and optimizing indoor, outdoor, and hybrid systems. Cameron holds a BS in Business Administration from Cal State University, where his focus was finance & operations/enterprise resource management.

Doug Bosswick

GENERAL MANAGER:                                                                      Doug is General Manager at Next Big Crop, with responsibility in sales, marketing, and client relations. Prior to joining Next Big Crop, Doug worked as a financial analyst at Blackridge Capital Group. There, he focused on the acquisition and management of insurance linked assets and related operating companies; life insurance strategy design and implementation; as well advisory for the ultra-high net worth demographic in niche areas of investment and estate planning. Doug graduated from the University of Colorado Boulder with a double major in economics and communication.

Aaron Mullins

SYSTEMS ENGINEER:                                                                      Aaron has been working in the Electrical and Automation industries for over 14 years. His knowledge of construction and systems design helps us build new projects to their greatest potential and to enter existing facilities to maximize their efficiency and production. He has worked on a range of projects from 10,000 square feet to over 200,000 square feet. He holds an Electrical Journeyman’s License and taught apprenticeship classes at the McMurry Learning Foundation for 4 years.

Jim Elftmann

CULTIVATION SUPERINTENDENT:                                                                      Jim has spent most of his working life in Management, most recently as the Chief Operating Officer for 32,000 sq. ft. of greenhouse/indoor grow, two dispensaries, and an infused products laboratory. He has grown Cannabis for more than twelve years and has worked with multiple growing mediums. Jim has always taken pride in his garden quality and production. He is certified in METRC & BIOTRACK and well versed in all areas of Cannabis from construction to customer retention. Notable speaking engagements include the 2015 Marijuana Business Expo in Las Vegas.

Mia Rager

IPM COORDINATOR:                                                                    Mia brings her experience and knowledge from the commercial agricultural industry and blends those techniques with cannabis production. Since joining Next Big Crop, she has managed a 26,000 square foot hybrid greenhouse, created integrated pest management programs across the country and provided cultivation application support writing. Mia holds a BS in Agricultural Science from Penn State, specializing in agronomy and horticulture. Drawing from her experience in large-scale agriculture and education, Mia provides top-notch, on-site support to clients nationwide.

Jarret Ricci

CULTIVATION CONSULTANT:                                                                    Jarret graduated from Wittenberg University with a BS in History and received a BS in Education from Metro State University in Colorado. After teaching secondary Social Studies, he spent four years working for Way to Grow designing grow rooms, writing nutrient recipes, creating integrated pest management programs, and was responsible for managing several large accounts. Since joining Next Big Crop in January 2017 as cultivation consultant, Jarret has been an integral cultivation support role at each of Next Big Crop’s clients.

Lizz Kirk

CULTIVATION CONSULTANT:                                                                           Lizz graduated from the University of Colorado at Boulder with a degree in Psychology in 2012. She jumped into Colorado’s cannabis industry soon after that, gaining experience in both medical and recreational retail management. She soon moved to the cultivation side of the industry and brings a seed to sale consultation perspective to clients across the US. With more than five years’ experience working with state regulations, tracking software and unique industry challenges, Lizz provides extensive on-site support and training for teams in developing cannabis markets.

Rob Hansen

DIRECTOR OF COMPLIANCE:                                                                    Rob joined Next Big Crop in 2016 from the hospitality industry. He has helped build a 50,000 square foot grow facility in Aurora, Colorado performing construction, cultivation and compliance duties. More recently, Rob helped build a 500 square foot retail marijuana dispensary in Aspen, Colorado, performing construction, dispensary operations and compliance duties. Rob built and trained all owners and staff on the state required METRC system and Flowhub. With a Masters in Business Administration from Endicott College in Boston, MA. Rob offers strong experience in operations for large scale businesses.

Jacob Goldfarb

DISPENSARY SUPERINTENDENT:                                                                      Jacob entered the legal Colorado cannabis industry in 2015 working within multiple dispensaries for Native Roots. From there, he moved on to work as an internal auditor at Lightshade Labs, where he controlled and tested controls of the inventories of five dispensaries. He implemented and assisted in several auditing and inventory control procedures. In addition, he worked as a manager for Back to the Garden/High Street Grower’s dispensary. Jacob received a BS in Finance from City University of New York: Baruch bringing his strong analytical, auditing and finance experience to the team.

Tyler Loeffler

LEAD DESIGNER:                                                                      Tyler comes from a background in construction, architectural drafting and surveying. He is a certified EMT, Firefighter 1 and HAZMAT Operator. As an architectural surveyor, he worked on both residential and commercial projects creating full-scale as-builts for malls, warehouses and grocery stores. Since joining Next Big Crop in 2017, Tyler has created hundreds of thousands of square foot CAD designs for retail and medical marijuana greenhouse and warehouse cultivation facilities in addition to dispensary facilities throughout the US.

Greg Tucker

TECHNICAL WRITER:                                                                      Greg specializes in marketing, sales, and technical writing. He has contributed to cannabis business license applications in Nevada, Illinois, Maryland, and Canada, helping applicants develop their business plans and proposals. His in-depth knowledge of various state regulations has also allowed him to assist several cannabis businesses create their compliance documentation, standard operating procedures and employee handbooks nationwide. He received a BA in English from the University of California at Davis.